A man with purpose doesn’t have the luxury of turning his hair into a daily project, but he knows the importance of looking sharp. After all, your hair is a weapon. Duke Cannon’s Fiber Pomade thickens and adds texture, giving your hair fullness and a natural matte finish. It provides a strong hold that keeps your look camera-ready, without the fuss. Barber-approved: Apply a small amount to damp or towel-dried hair, starting at the roots, to achieve that full, News Anchor-like look.