Girlactik
Beloved for its thoughtful design and indispensable products that make beauty simple and enduring—offering timeless elegance that truly shines.
Galit Strugano Wigdor founded Girlactik out of a deep love for beauty and a determination to solve a problem she encountered too often. Raised in Los Angeles, Galit aspired to be a red-carpet beauty correspondent, but a life-changing moment at an awards show with her mother altered her path. After realizing that the glitter worn by pop stars often failed to stay put, she spotted an opportunity to create makeup that sparkled and stayed flawless. Armed with just $1,800 in savings and an unrelenting spirit, she introduced Girlactik’s signature glitter makeup, a product that swiftly captured the attention of beauty editors, celebrities, and everyday consumers alike.
Today, Girlactik has evolved well beyond its glitter origins. Under Galit’s vision, the brand now offers effortlessly chic, radiant makeup that enhances natural beauty without fuss. From the beloved Matte Lip Paints to the cult-favorite Jello Gloss Balms, Girlactik’s high-performance products make beauty routines easier, delivering flawless, long-lasting results without chasing passing trends.
At its heart, Girlactik remains a family-run brand, beloved for its thoughtful design and indispensable products that make beauty simple and enduring—offering timeless elegance that truly shines.